The codes of gender : identity & performance in pop culture / produced by the Media Education Foundation ; written & directed by Sut Jhally.

"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses,...

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Bibliographic Details

Corporate Author:	Media Education Foundation
Other Authors:	Jhally, Sut
Language:	English
Language and/or Writing System:	English subtitles.
Published:	Northampton, MA : Media Education Foundation, [2009], ©2009.
Subjects:	Goffman, Erving. > Gender advertisements. Sex role in mass media. Gender identity in mass media. Sex role in advertising. Human body in popular culture. Femininity in popular culture. Masculinity in popular culture. Feature films. Documentary films. Nonfiction films. Video recordings for the hearing impaired.
Genre:	Feature films. Documentary films. Nonfiction films. Video recordings for the hearing impaired.
Physical Description:	1 videodisc (approximately 73 min.) : sound, color ; 4 3/4 in.
Variant Title:	Identity + performance in pop culture. Identity and performance in pop culture. Identity plus performance in pop culture.
Format:	Video DVD