Insanely simple : the obsession that drives Apple's success / Ken Segall.

Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.

Bibliographic Details
Main Author: Segall, Ken
Language:English
Published: New York : Portfolio, 2012.
Subjects:
Jobs, Steve, > 1955-2011.
Apple Computer, Inc.
Chiat-Day, Inc.
Creative ability in business.
Success in business.
Marketing.
Simplicity.
Physical Description:xi, 225 pages ; 24 cm
Variant Title:
Obsession that drives Apple's success.
Format: Book

MARC

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260 |a New York :  |b Portfolio,  |c 2012. 
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500 |a Includes index. 
505 0 |a Introduction : the simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion : think different. 
520 |a Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals. 
600 1 0 |a Jobs, Steve,  |d 1955-2011.  |0 http://id.loc.gov/authorities/names/n87883336 
610 2 0 |a Apple Computer, Inc.  |0 http://id.loc.gov/authorities/names/n84040978 
610 2 0 |a Chiat-Day, Inc.  |0 http://id.loc.gov/authorities/names/n85386975 
650 0 |a Creative ability in business.  |0 http://id.loc.gov/authorities/subjects/sh85033838 
650 0 |a Success in business.  |0 http://id.loc.gov/authorities/subjects/sh85129589 
650 0 |a Marketing.  |0 http://id.loc.gov/authorities/subjects/sh85081333 
650 0 |a Simplicity.  |0 http://id.loc.gov/authorities/subjects/sh85122746 
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