Insanely simple : the obsession that drives Apple's success / Ken Segall.

Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.

Bibliographic Details
Main Author:	Segall, Ken
Language:	English
Published:	New York : Portfolio, 2012.
Subjects:	Jobs, Steve, > 1955-2011. Apple Computer, Inc. Chiat-Day, Inc. Creative ability in business. Success in business. Marketing. Simplicity.
Physical Description:	xi, 225 pages ; 24 cm
Variant Title:	Obsession that drives Apple's success.
Format:	Book

Contents:

Introduction : the simple stick
Think brutal
Think small
Think minimal
Think motion
Think iconic
Think phrasal
Think casual
Think human
Think skeptic
Think war
Conclusion : think different.