Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge.

Bibliographic Details
Main Author: Breakenridge, Deirdre
Language:English
Published: Upper Saddle River, N.J. : FT Press, [2012], ©2012.
Edition:First edition.
Subjects:
Social media.
Public relations.
Physical Description:ix, 166 pages : illustrations ; 23 cm
Format: Book
Contents:
  • Introduction: when social media meets pr, communication unites with technology
  • PR practice #1: the PR policymaker
  • New practice #2: The internal collaboration generator
  • New practice #3: The PR technology tester
  • New practice #4: The communications (comms) organizer
  • New practice #5: The pre-crisis doctor
  • New practice #6: The relationship analyzer
  • New practice #7: Reputation task force member
  • New practice #8: master of the metrics
  • Using your new pr practices to become an influencer & change agent
  • The future of pr and social media.