Stop, think, go, do : how typography & graphic design influence behavior / Steven Heller & Mirko Ilić.
Saved in:
| Main Author: | |
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| Other Authors: | |
| Language: | English |
| Published: |
Beverly, Mass. :
Rockport Publishers,
2012.
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| Subjects: | |
| Physical Description: | 222 pages : illustrations (chiefly color) ; 24 cm |
| Variant Title: |
How typography and graphic design influence behavior. |
| Format: | Book |
MARC
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|---|---|---|---|
| 001 | in00005049719 | ||
| 003 | OCoLC | ||
| 005 | 20220616043652.0 | ||
| 008 | 111019s2012 maua 000 0 eng | ||
| 010 | |a 2011043771 | ||
| 020 | |a 9781592537662 | ||
| 020 | |a 1592537669 | ||
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| 035 | |a (OCoLC)749856582 | ||
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| 042 | |a pcc | ||
| 049 | |a EEMA | ||
| 050 | 0 | 0 | |a Z246 |b .H444 2012 |
| 082 | 0 | 0 | |a 686.2/2 |2 23 |
| 100 | 1 | |a Heller, Steven. |0 http://id.loc.gov/authorities/names/n79140148 | |
| 245 | 1 | 0 | |a Stop, think, go, do : |b how typography & graphic design influence behavior / |c Steven Heller & Mirko Ilić. |
| 246 | 3 | 0 | |a How typography and graphic design influence behavior. |
| 260 | |a Beverly, Mass. : |b Rockport Publishers, |c 2012. | ||
| 300 | |a 222 pages : |b illustrations (chiefly color) ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 505 | 0 | |a Inform : graphic design focuses our eyes and mind on what is already instinctively hardwired -- Advocate : the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be -- Play : play adds dimension to design, enabling the viewer to have more active participation in it -- Caution : cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences -- Entertain : much graphic design cannot afford neutrality; it must grab attention in crowded environments -- Express ; a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking -- Educate ; graphic design arguably is itself a grand portal to the process of education -- Transform : transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. | |
| 650 | 0 | |a Graphic design (Typography) |x Social aspects. |0 http://id.loc.gov/authorities/subjects/sh97005138 | |
| 650 | 0 | |a Graphic design (Typography) |x History |y 21st century. |0 http://id.loc.gov/authorities/subjects/sh2009126061 | |
| 650 | 0 | |a Graphic arts |x Social aspects. |0 http://id.loc.gov/authorities/subjects/sh85056474 | |
| 650 | 0 | |a Graphic arts |x History |y 21st century. |0 http://id.loc.gov/authorities/subjects/sh2008118377 | |
| 650 | 0 | |a Commercial art |x Social aspects. |0 http://id.loc.gov/authorities/subjects/sh85028912 | |
| 650 | 0 | |a Commercial art |x History |y 21st century. |0 http://id.loc.gov/authorities/subjects/sh85028912 | |
| 700 | 1 | |a Ilić, Mirko, |d 1956- |0 http://id.loc.gov/authorities/names/n00006715 | |
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| 952 | f | f | |p Can Circulate |a Michigan State University-Library of Michigan |b Michigan State University |c MSU Art Library |d MSU Art Library |t 0 |e Z246 .H444 2012 |h Library of Congress classification |i Printed Material |m 31293032817581 |n 1 |