Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville.
Saved in:
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Thousand Oaks, California :
SAGE Publications,
[2014]
|
| Subjects: | |
| Local Note: |
MSU: This book was selected in recognition of MSU Libraries Student Employee, Katherine Diamond, Class of 2013. |
| Physical Description: | vii, 255 pages : illustrations ; 23 cm |
| Format: | Book |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | in00005093407 | ||
| 003 | OCoLC | ||
| 005 | 20220616052206.0 | ||
| 008 | 120816t20142014caua b 001 0 eng | ||
| 010 | |a 2012031250 | ||
| 020 | |a 9781412997614 (pbk. : alk. paper) | ||
| 020 | |a 1412997615 (pbk. : alk. paper) | ||
| 035 | |a (CaEvSKY)sky254277759 | ||
| 035 | |a (OCoLC)795177856 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d YDX |d BTCTA |d YDXCP |d BWX |d CDX |d ORX |d UtOrBLW | ||
| 042 | |a pcc | ||
| 049 | |a EEMB | ||
| 050 | 0 | 0 | |a HF5415 |b .B455697 2014 |
| 082 | 0 | 0 | |a 658.8/7 |2 23 |
| 100 | 1 | |a Blakeman, Robyn, |d 1958- |0 http://id.loc.gov/authorities/names/n2004042670 | |
| 245 | 1 | 0 | |a Nontraditional media in marketing and advertising / |c Robyn Blakeman, University of Tennessee, Knoxville. |
| 264 | 1 | |a Thousand Oaks, California : |b SAGE Publications, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a vii, 255 pages : |b illustrations ; |c 23 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Defining nontraditional media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit media -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author. | |
| 590 | |a MSU: This book was selected in recognition of MSU Libraries Student Employee, Katherine Diamond, Class of 2013. | ||
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Advertising. |0 http://id.loc.gov/authorities/subjects/sh85001086 | |
| 650 | 0 | |a Alternative mass media. |0 http://id.loc.gov/authorities/subjects/sh2002001142 | |
| 907 | |y .b98642376 |b 210127 |c 130215 | ||
| 998 | |a bu |b 130506 |c m |d a |e - |f eng |g cau |h 0 |i 2 | ||
| 999 | f | f | |i 1702cadd-b2a5-5f3c-ade9-b42395f1cfae |s d0dfc06b-ae1e-5a89-9595-7379b06a28ff |t 0 |
| 952 | f | f | |p Can Circulate |a Michigan State University-Library of Michigan |b Michigan State University |c MSU Gast Business Library |d MSU Gast Business Library |t 0 |e HF5415 .B455697 2014 |h Library of Congress classification |i Printed Material |m 31293003256884 |n 1 |
| 856 | 4 | 0 | |t 0 |u http://www.lib.msu.edu/ebookplates/view/?id=895 |y In recognition of MSU Libraries Student Employee, Katherine Diamond, Class of 2013 |t 0 |