Creative strategy : a guide for innovation / William Duggan.

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"Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem"--P. [2] of jacket.

Bibliographic Details
Main Author:	Duggan, William R.
Language:	English
Published:	New York : Columbia Business School Pub., [2013], ©2013.
Subjects:	Creative ability in business. Creative thinking. Diffusion of innovations. Strategic planning.
Physical Description:	viii, 165 pages ; 24 cm
Format:	Book

Description
Summary:	"Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem"--P. [2] of jacket.
Call Number:	HD53 .D843 2013
Bibliography Note:	Includes bibliographical references (pages [155]-158) and index.
ISBN:	9780231160520 (cloth : alk. paper) 0231160526 (cloth : alk. paper)