Creative strategy : a guide for innovation / William Duggan.

"Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem"--P. [2] of jacket.

Bibliographic Details
Main Author: Duggan, William R.
Language:English
Published: New York : Columbia Business School Pub., [2013], ©2013.
Subjects:
Physical Description:viii, 165 pages ; 24 cm
Format: Book

MARC

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504 |a Includes bibliographical references (pages [155]-158) and index. 
505 0 |a From mind to method -- Precedents -- What's the problem? -- Where do we look? -- Creative combination -- Resolution -- Get organized -- Kinds of innovation -- Brainstorming -- Top ten -- Creative -- Strategy. 
520 |a "Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem"--P. [2] of jacket. 
650 0 |a Creative ability in business.  |0 http://id.loc.gov/authorities/subjects/sh85033838 
650 0 |a Creative thinking.  |0 http://id.loc.gov/authorities/subjects/sh85033844 
650 0 |a Diffusion of innovations.  |0 http://id.loc.gov/authorities/subjects/sh85037940 
650 0 |a Strategic planning.  |0 http://id.loc.gov/authorities/subjects/sh85128511 
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