Creative strategy : a guide for innovation / William Duggan.

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"Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem"--P. [2] of jacket.

Bibliographic Details
Main Author: Duggan, William R.
Language:English
Published: New York : Columbia Business School Pub., [2013], ©2013.
Subjects:
Creative ability in business.
Creative thinking.
Diffusion of innovations.
Strategic planning.
Physical Description:viii, 165 pages ; 24 cm
Format: Book
Contents:
  • From mind to method
  • Precedents
  • What's the problem?
  • Where do we look?
  • Creative combination
  • Resolution
  • Get organized
  • Kinds of innovation
  • Brainstorming
  • Top ten
  • Creative
  • Strategy.