A practitioner's guide to business analytics : using data analysis tools to improve your organization's decision making and strategy / Randy Bartlett.

"The real tragedy of a company failing while using analytics is the fact that its leaders will have the data to explain the failure, but they won't have the capabilities in place to filter the data and convert it into actionable business insights. One implication of Big Data is that we need to adapt...

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Bibliographic Details

Main Author:	Bartlett, Randy
Language:	English
Published:	New York : McGraw-Hill, [2013]
Subjects:	Business intelligence. Decision making. Strategic planning.
Physical Description:	xv, 270 pages : illustrations ; 24 cm
Format:	Book