Fashion brands : branding style from Armani to Zara / Mark Tungate.

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Bibliographic Details
Main Author: Tungate, Mark, 1967-
Language:English
Published: London ; Philadelphia : Kogan Page, 2012.
Edition:Third edition.
Subjects:
Fashion merchandising.
Branding (Marketing)
Advertising > Fashion.
Physical Description:xii, 228 pages ; 24 cm
Format: Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number: HD9940.A2 T86 2012
HD9940.A2 T86 2012 Available Get this