[Discussion of the advertising industry, on the day of their induction into the Advertising Hall of Fame, by Bernbach, David Ogilvy, and Victor Elting].

Tom Brokaw discusses the advertising industry with noted advertising executives William Bernbach of Doyle, Dane & Bernbach, the "Father of Advertising" David Ogilvy, and the President of the Quaker Oats Company, Victor Elting, on the day of their induction into the Advertising Hall of Fame. On "The...

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Bibliographic Details
Corporate Author: NBC Television Network
Other Authors: Bernbach, William (Interviewee)
Ogilvy, David, 1911-1999 (Interviewee)
Elting, Victor (Interviewee)
Brokaw, Tom (Interviewer)
Pauley, Jane, 1950- (Interviewer)
Language:English
Published: [1977]
Subjects:
Genre:
Physical Description:1 electronic audio file (9 min., 8 sec.) : digital, WAV file.
Format: Audio Software

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