Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna.

Customer Sense allows managers to unlock the secret world of sensory appeal and to craft unique products and advertisements for their businesses.

Bibliographic Details
Main Author:	Krishna, Aradhna
Language:	English
Published:	New York : Palgrave Macmillan, 2013.
Edition:	1st ed.
Subjects:	Marketing > Psychological aspects. Consumer behavior. Senses and sensation.
Physical Description:	xiii, 185 pages : illustrations (some color) ; 25 cm
Format:	Book

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