Crisis communications : the definitive guide to managing the message / Steven Fink.
Provides a guide for dealing with inevitable public relations crises, including managing the relationship between public perception and reality, choosing a crisis spokesperson, protecting a brand, and using social media to communicate directly.
Main Author: | |
---|---|
Language: | English |
Published: |
New York :
McGraw-Hill Education,
[2013]
|
Subjects: | |
Physical Description: | xx, 314 pages ; 24 cm |
Format: | Book |
System Under Maintenance
Our Library Management System is currently under maintenance.
Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:
Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.