Crisis communications : the definitive guide to managing the message / Steven Fink.

Provides a guide for dealing with inevitable public relations crises, including managing the relationship between public perception and reality, choosing a crisis spokesperson, protecting a brand, and using social media to communicate directly.

Bibliographic Details
Main Author: Fink, Steven
Language:English
Published: New York : McGraw-Hill Education, [2013]
Subjects:
Crisis management.
Public relations > Management.
Physical Description:xx, 314 pages ; 24 cm
Format: Book
Contents:
  • Preface
  • You can't make this stuff up
  • Defining our terms
  • What BP should have said
  • Attitude adjustments
  • Toyota : on a slippery crisis communications slope with no brakes
  • Understanding your crisis
  • Shaping your crisis communications message
  • Spokespersons
  • Social media and digital communications or, truth/lies at the speed of light
  • Shakespeare was right : "The first thing we do, let's kill all the lawyers"
  • Protecting your brand
  • Telling the truth
  • Say it ain't so, Joe! : the Penn State crisis
  • Dealing with death : fatality communications
  • Crisis communications primer
  • The good, the bad, the news media or, juggling chain saws
  • Senior management : your own worst enemy?
  • Take your own pulse, or, what were they thinking?
  • Internal crisis communications
  • External crisis communications
  • Reputation management and reservoirs of goodwill
  • Issues management
  • Crisis communications for publicly-traded companies
  • Litigation, depositions and testimony
  • How to break bad news
  • The blame game
  • Crisis-induced stress
  • Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress
  • Apologies : Shakespeare : still right after all these years
  • Crisis advertising : does it work?
  • Crisis communications plans
  • The failing of business schools
  • Speed is of the essence.