Literary advertising and the shaping of British romanticism / Nicholas Mason.
Main Author: | |
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Language: | English |
Published: |
Baltimore :
The Johns Hopkins University Press,
2013.
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Subjects: | |
Physical Description: | viii, 202 pages. |
Format: | Book |
Contents:
- Advertising in the romantic century
- The progress of puffery
- Building brand Byron
- L.E.L., bandwagon marketing, and the rise of visual culture
- Puffery and the "death" of literature in late-romantic Britain
- Conclusion: The art of advertising.