Health communication : strategies for developing global health programs / edited by Do Kyun Kim, Arvind Singhal, & Gary L. Kreps.

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represent...

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Bibliographic Details
Uniform Title:Health communication (New York, N.Y.) ; v. 5.
Other Authors: Kim, Do kyun (Editor)
Singhal, Arvind, 1962- (Editor)
Kreps, Gary L. (Editor)
Language:English
Published: New York : Peter Lang, [2014]
Series:Health communication (New York, N.Y.) ; v. 5.
Subjects:
Communication in medicine.
World health.
Health Communication > methods.
Health Promotion > methods.
International Cooperation.
Global Health.
Variant Title:
Strategies for developing global health programs.
Format: Book
Contents:
  • Strategies and principles for using mass and online/digital media in health communication campaigns / Charles K. Atkin & Ronald E. Rice
  • Developing and testing mobile health applications to affect behavior change : lessons from the field / Andrew Isham, Bret R. Shaw, & Dave Gustafson
  • A primer for using mobile apps and social media in healthcare / Carolyn Lauckner & Pamela Whitten
  • Digital games : the secret of alternative health realities / Hua Wang & Arvind Singhal
  • Entertainment education saves lives and improves health : key steps to developing effective programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu
  • Conversations about cancer (CAC) : a national and global strategy for impacting family and medical interactions / Wayne A. Beach, Kyle Gutzmer, David M. Dozier, Mary K. Buller & David B. Buller
  • Narrative-based health communication interventions : using survivor stories to increase breast cancer knowledge and promote mammography / Tess Thompson & Matthew W. Kreuter
  • Drama as a rhetorical health communication strategy / Anat Gesser-Edelsburg
  • Identifying key individuals for the diffusion of health information and practices: a communication network method / Do Kyun Kim, James W. Dearing
  • The positive deviance approach to designing and implementing health communication interventions / Arvind Singhal
  • Conveying the human implications of climate change : using theory and audience research to inform communication efforts by public health professionals / Melinda R. Weathers, Edward Maibach, & Matthew Nisbet
  • Integrating the diffusion of innovations and social marketing for designing a HIV/AIDS prevention strategy among a hard-to-reach population / Do Kyun Kim
  • Community participatory design of health communication interventions / Linda Neuhauser, Gary L. Kreps, & S. Leonard Syme
  • Faith-based community health interventions : incorporating cultural ecology, the social ecological framework, and gender analysis / Kari Hartwig
  • Designing logos for health campaigns : convergence of semiotics and the diffusion of innovations / Do Kyun Kim
  • Strategic communication for health advocacy and social change / Gary L. Kreps
  • Health activism as resistance : MOSOP as a site of culture-centered resistance in Niger delta region of Nigeria / Mohan J. Dutta
  • National health communication surveillance systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J. Finney, & Ellen Burke Beckjord
  • Cultural beacons in health communication : leveraging overlooked indicators and grassroots wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal
  • Evaluating health communication interventions / Gary L. Kreps.