APA (7th ed.) Citation

Perreault, W. D., Jr, Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach (19th edition.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., Jr, Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19th edition. New York, NY: McGraw-Hill Irwin, 2014.

MLA (8th ed.) Citation

Perreault, William D., Jr, et al. Basic Marketing: A Marketing Strategy Planning Approach. 19th edition. McGraw-Hill Irwin, 2014.