Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
From the publisher. Built on a strong foundation, Basic Marketing, 19th edition, with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pione...
Saved in:
Main Author: | |
---|---|
Other Authors: | , |
Language: | English |
Published: |
New York, NY :
McGraw-Hill Irwin,
[2014]
|
Edition: | 19th edition. |
Subjects: | |
Local Note: |
MSU Stanley C. and Selma D. Hollander Faculty Book Collection |
Physical Description: | xl, 725, G11 pages : color illustrations ; 29 cm |
Format: | Book |
Summary: |
From the publisher. Built on a strong foundation, Basic Marketing, 19th edition, with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. |
---|---|
Call Number: | HF5415.13 .M369 2014 |
Bibliography Note: | Includes bibliographical references and index. |
ISBN: | 9780078028984 (alk. paper) 0078028981 (alk. paper) |