Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
From the publisher. Built on a strong foundation, Basic Marketing, 19th edition, with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pione...
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| Main Author: | |
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| Other Authors: | , |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill Irwin,
[2014]
|
| Edition: | 19th edition. |
| Subjects: | |
| Local Note: |
MSU Stanley C. and Selma D. Hollander Faculty Book Collection |
| Physical Description: | xl, 725, G11 pages : color illustrations ; 29 cm |
| Format: | Book |
MARC
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| 003 | OCoLC | ||
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| 008 | 130118s2014 nyua b 001 0 eng | ||
| 010 | |a 2012049765 | ||
| 020 | |a 9780078028984 (alk. paper) | ||
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| 082 | 0 | 0 | |a 658.8 |2 23 |
| 100 | 1 | |a Perreault, William D., |c Jr. |0 http://id.loc.gov/authorities/names/n84017809 | |
| 245 | 1 | 0 | |a Basic marketing : |b a marketing strategy planning approach / |c William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. |
| 250 | |a 19th edition. | ||
| 264 | 1 | |a New York, NY : |b McGraw-Hill Irwin, |c [2014] | |
| 300 | |a xl, 725, G11 pages : |b color illustrations ; |c 29 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |a Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing market environment -- Focusing marketing strategy with segmentation and positioning -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information -- Elements of products planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion : introduction to integrated marketing communications -- Personal selling and customer service -- Advertising, publicity, and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling marketing plans : evolution and revolution -- Managing marketing's link with other functional areas -- Ethical marketing in a consumer-oriented world : appraisal and challenges. |
| 520 | |a From the publisher. Built on a strong foundation, Basic Marketing, 19th edition, with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. | ||
| 590 | |a MSU Stanley C. and Selma D. Hollander Faculty Book Collection | ||
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 700 | 1 | |a Cannon, Joseph P. |c (Assistant professor of marketing) |0 http://id.loc.gov/authorities/names/no99053374 | |
| 700 | 1 | |a McCarthy, E. Jerome |q (Edmund Jerome) |0 http://id.loc.gov/authorities/names/n79076013 | |
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| 952 | f | f | |p Can Circulate |a Michigan State University-Library of Michigan |b Michigan State University |c MSU Gast Business Library |d MSU Gast Business Library |t 0 |e HF5415.13 .M369 2014 |h Library of Congress classification |i Printed Material |m 31293007468451 |n 1 |