Essentials of entrepreneurship and small business management / Norman M. Scarborough.

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Bibliographic Details
Main Author: Scarborough, Norman M.
Language:English
Published: Boston : Pearson, [2014], ©2014.
Edition:Seventh edition.
Subjects:
Physical Description:xvi, 703 pages : illustrations (chiefly color) ; 28 cm
Format: Book

MARC

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050 0 0 |a HD62.7  |b .Z55 2014 
082 0 0 |a 658.02/2  |2 23 
100 1 |a Scarborough, Norman M.  |0 http://id.loc.gov/authorities/names/n84016377 
245 1 0 |a Essentials of entrepreneurship and small business management /  |c Norman M. Scarborough. 
250 |a Seventh edition. 
260 |a Boston :  |b Pearson,  |c [2014], ©2014. 
300 |a xvi, 703 pages :  |b illustrations (chiefly color) ;  |c 28 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation. 
650 0 |a Small business  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85123576 
650 0 |a New business enterprises  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh2010103695 
650 0 |a Entrepreneurship.  |0 http://id.loc.gov/authorities/subjects/sh85044149 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HD62.7 .Z55 2014  |h Library of Congress classification  |i Printed Material  |m 31293007177532  |n 1