Predictive business analytics : forward-looking capabilities to improve business performance / Lawrence S. Maisel, Gary Cokins.

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"This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defin...

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Bibliographic Details
Main Authors: Maisel, Lawrence, 1946- (Author), Cokins, Gary (Author)
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Series:Wiley and SAS business series.
Subjects:
Business planning > Statistical methods.
Decision making > Statistical methods.
Business intelligence.
Physical Description:xx, 252 pages ; 24 cm.
Format: Book

MARC

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505 0 |a Preface -- Part One. "Why": 1. Why Analytics Will Be the Next Competitive Edge -- 2. The Predictive Business Analytics Model -- Part Two. Principles and Practices: 3. Guiding Principles in Developing Predictive Business Analytics -- 4. Developing a Predictive Business Analytics Function -- 5. Deploying the Predictive Business Analytics Function -- Part Three. Case Studies: 6. MetLife Case Study in Predictive Business Analytics -- 7. Predictive Performance Analytics in the Biopharmaceutical Industry -- Part Four. Integrating Business Methods and Techniques: 8. Why Do Companies Fail (Because of Irrational Decisions)? -- 9. Integration of Business Intelligence, Business Analytics, and Enterprise Performance Management -- 10. Predictive Accounting and Marginal Expense Analytics -- 11. Driver-Based Budget and Rolling Forecasts -- Part Five. Trends and Organizational Challenges: 12. CFO Trends -- 13. Organizational Challenges. 
520 |a "This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting." --Descripción del editor. 
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