Auto brand : building successful car brands for the future / Anders Parment.

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Bibliographic Details
Main Author: Parment, Anders, 1972-
Language:English
Published: London ; Philadelphia : Kogan Page Limited, 2014.
Subjects:
Physical Description:ix, 254 pages : illustrations ; 24 cm
Format: Book

MARC

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245 1 0 |a Auto brand :  |b building successful car brands for the future /  |c Anders Parment. 
264 1 |a London ;  |a Philadelphia :  |b Kogan Page Limited,  |c 2014. 
300 |a ix, 254 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references and index. 
650 0 |a Automobiles  |x Marketing.  |0 http://id.loc.gov/authorities/subjects/sh85010292 
650 0 |a Automobile industry and trade.  |0 http://id.loc.gov/authorities/subjects/sh85010151 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HD9710.A2 P256 2014  |h Library of Congress classification  |i Printed Material  |m 31293007468667  |n 1