Auto brand : building successful car brands for the future / Anders Parment.

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Bibliographic Details
Main Author:	Parment, Anders, 1972-
Language:	English
Published:	London ; Philadelphia : Kogan Page Limited, 2014.
Subjects:	Automobiles > Marketing. Automobile industry and trade.
Physical Description:	ix, 254 pages : illustrations ; 24 cm
Format:	Book

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