Data crush : how the information tidal wave is driving new business opportunities / Christopher Surdak.

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In a digitally dependent world, data is the new currency of business. Data Crush's rare blend of business and tech knowledge helps you make sense of the dramatic changes underway, and turn data crush into a competitive advantage.

Bibliographic Details
Main Author: Surdak, Christopher (Author)
Language:English
Published: New York : American Management Association, [2014]
Subjects:
Information technology > Management.
Marketing research > Data processing.
Business intelligence > Data processing.
Big data.
Physical Description:viii, 280 pages : illustrations ; 24 cm
Format: Book

MARC

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