Simonson, I., & Rosen, E. (2014). Absolute value: What really influences customers in the age of (nearly) perfect information (First edition.). HarperBusiness.
Chicago Style (17th ed.) CitationSimonson, Itamar, and Emanuel Rosen. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information. First edition. New York, NY: HarperBusiness, 2014.
MLA (9th ed.) CitationSimonson, Itamar, and Emanuel Rosen. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information. First edition. HarperBusiness, 2014.
Warning: These citations may not always be 100% accurate.