Absolute value : what really influences customers in the age of (nearly) perfect information / Itamar Simonson and Emanuel Rosen.

Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.

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Bibliographic Details
Main Authors:	Simonson, Itamar (Author), Rosen, Emanuel (Manu), 1953- (Author)
Language:	English
Published:	New York, NY : HarperBusiness, [2014]
Edition:	First edition.
Subjects:	Marketing. Consumer behavior. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / Consumer Behavior.
Physical Description:	xv, 232 pages ; 24 cm
Variant Title:	What really influences customers in the age of nearly perfect information.
Format:	Book

Description
Summary:	Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Call Number:	HF5415 .S4969 2014
Bibliography Note:	Includes bibliographical references and index.
ISBN:	9780062215673 0062215671