Absolute value : what really influences customers in the age of (nearly) perfect information / Itamar Simonson and Emanuel Rosen.
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Saved in:
| Main Authors: | , |
|---|---|
| Language: | English |
| Published: |
New York, NY :
HarperBusiness,
[2014]
|
| Edition: | First edition. |
| Subjects: | |
| Physical Description: | xv, 232 pages ; 24 cm |
| Variant Title: |
What really influences customers in the age of nearly perfect information. |
| Format: | Book |
MARC
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| 003 | OCoLC | ||
| 005 | 20220616083942.0 | ||
| 008 | 131219s2014 nyu b 001 0 eng d | ||
| 010 | |a bl2013055351 | ||
| 020 | |a 9780062215673 | ||
| 020 | |a 0062215671 | ||
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| 100 | 1 | |a Simonson, Itamar, |e author. |0 http://id.loc.gov/authorities/names/nr00003141 | |
| 245 | 1 | 0 | |a Absolute value : |b what really influences customers in the age of (nearly) perfect information / |c Itamar Simonson and Emanuel Rosen. |
| 246 | 3 | 0 | |a What really influences customers in the age of nearly perfect information. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b HarperBusiness, |c [2014] | |
| 300 | |a xv, 232 pages ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a I: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III: A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word. | |
| 520 | |a Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies. | ||
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior. | |
| 700 | 1 | |a Rosen, Emanuel (Manu), |d 1953- |e author. |0 http://id.loc.gov/authorities/names/nr91012352 | |
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| 952 | f | f | |p Can Circulate |a Michigan State University-Library of Michigan |b Michigan State University |c MSU Gast Business Library |d MSU Gast Business Library |t 0 |e HF5415 .S4969 2014 |h Library of Congress classification |i Printed Material |m 31293007469202 |n 1 |