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OCoLC |
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20220616083942.0 |
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130701s2014 enk b 001 0 eng |
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|a 2013026092
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|z 9780749470029 (ebook)
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|a 9780749470012
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|a 0749470011
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|a (CaEvSKY)sky256312233
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|a (OCoLC)852681957
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|a DLC
|b eng
|e rda
|c DLC
|d DLC
|d SKYRV
|d UtOrBLW
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|a pcc
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|a EEMB
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| 050 |
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|a HF5415.1255
|b .G35 2014
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| 082 |
0 |
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|a 658.8/27
|2 23
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| 100 |
1 |
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|a Gains, Neil.
|0 http://id.loc.gov/authorities/names/n2013039266
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| 245 |
1 |
0 |
|a Brand esSense :
|b using sense, symbol and story to design brand identity /
|c Neil Gains.
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| 264 |
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1 |
|a London ;
|a Phildelphia :
|b Kogan Page Limited,
|c [2014]
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| 300 |
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|a ix, 218 pages :
|b illustrations ;
|c 24 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 205-211) and index.
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| 505 |
0 |
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|a The reality of perception -- The senses close up -- Sensing from a distance -- Symbols and signs -- Story and archetypes -- Using archetypes in branding -- Finding the esSense of your brand -- Applying the esSense framework.
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| 650 |
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0 |
|a Branding (Marketing)
|0 http://id.loc.gov/authorities/subjects/sh2007006470
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| 650 |
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0 |
|a Brand name products.
|0 http://id.loc.gov/authorities/subjects/sh85016403
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| 650 |
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0 |
|a Logos (Symbols)
|0 http://id.loc.gov/authorities/subjects/sh96010921
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| 650 |
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0 |
|a Corporate image.
|0 http://id.loc.gov/authorities/subjects/sh85032900
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| 907 |
|
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|b 210208
|c 140430
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|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.1255 .G35 2014
|h Library of Congress classification
|i Printed Material
|m 31293007469129
|n 1
|
