Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

Myths of branding : a brand is just a logo, and other popular misconceptions
by: Bailey, Simon, et al.
Published: (2019)

Designing B2B brands lessons from Deloitte and 195,000 brand managers
by: Martinez Onaindia, Carlos
Published: (2013)

Brands and branding geographies
Published: (2011)

Branding : in five and a half steps : the definitive guide to the strategy and design of brand identities
by: Johnson, Michael, 1964-
Published: (2016)

Brand Bible : the complete guide to building, designing, and sustaining brands
by: Millman, Debbie
Published: (2012)

Dynamic identities : how to create a living brand
by: Nes, Irene van
Published: (2012)

Pro logo : brands as a factor of progress
by: Chevalier, Michel, 1943-
Published: (2004)

Creating a brand identity : a guide for designers
by: Slade, Catharine
Published: (2016)

Brand the change
by: Miltenburg, Anne, 1981-
Published: (2017)

How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands
by: Romaniuk, Jenni, et al.
Published: (2016)

Defining, measuring, and managing brand equity
by: Leuthesser, Lance
Published: (1988)

Connective branding building brand equity in a demanding world
by: Fisher-Buttinger, Claudia
Published: (2008)

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications
by: Salinas, Gabriela
Published: (2009)

Logo design love : a guide to creating iconic brand identities
by: Airey, David, 1979-
Published: (2010)

What is a 21st century brand? : new thinking from the next generation of advertising leaders
Published: (2015)

Brand vs. wild : building resilient brands for harsh business environments
by: Lewis, Jonathan David
Published: (2017)

From Chinese brand culture to global brands : insights from aesthetics, fashion and history
by: Zhiyan, Wu
Published: (2013)

Trump University branding 101 how to build the most valuable asset of any business
by: Sexton, Donald E., 1943-
Published: (2008)

Branding and sustainable competitive advantage : building virtual presence
Published: (2012)

Retail marketing and branding : a definitive guide to maximizing ROI
by: Perrey, Jesko
Published: (2011)

Logos that last : how to create iconic visual branding
by: Peters, Allan
Published: (2023)

Universal principles of branding : 100 key concepts for defining, building, and delivering brands
by: Kingsley, Mark (Creative director)
Published: (2023)

Brand equity : a perspective on its meaning and measurement
by: Srivastava, Rajendra K.
Published: (1991)

Branding : [brand strategy, design, and implementation of corporate and product identity]
by: Vaid, Helen
Published: (2003)

Hello, my name is awesome : how to create brand names that stick
by: Watkins, Alexandra
Published: (2014)

Brands and branding
Published: (2004)

Pioneer brand advantage in Japan and the United States
Published: (1996)

Branding @ the digital age
Published: (2001)

Brand building on the Internet
by: Lindström, Martin
Published: (2000)

The better mousetrap : brand invention in a media democracy
by: Pont, Simon
Published: (2013)

Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them
by: Light, Larry, et al.
Published: (2016)

Building brands in Asia : from the inside out
by: Andrews, Tim G., 1968-, et al.
Published: (2017)

Building customer-based brand equity : A blueprint for creating strong brands
by: Keller, Kevin Lane, 1956-
Published: (2001)

Brands and branding strategy to build and nurture brands
by: Aggarwal, Ashita, et al.
Published: (2024)

Using dominance measures to evaluate brand extensions
by: Herr, Paul M.
Published: (1993)

A product-market-based measure of brand equity
by: Ailawadi, Kusum L.
Published: (2002)