Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

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Bibliographic Details
Main Author: Gains, Neil
Language:English
Published: London ; Phildelphia : Kogan Page Limited, [2014]
Subjects:
Branding (Marketing)
Brand name products.
Logos (Symbols)
Corporate image.
Physical Description:ix, 218 pages : illustrations ; 24 cm
Format: Book
Contents:
  • The reality of perception
  • The senses close up
  • Sensing from a distance
  • Symbols and signs
  • Story and archetypes
  • Using archetypes in branding
  • Finding the esSense of your brand
  • Applying the esSense framework.