Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration / Ed Catmull ; with Amy Wallace.

"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative,...

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Bibliographic Details
Main Author:	Catmull, Ed
Other Authors:	Wallace, Amy
Language:	English
Published:	New York : Random House, [2014]
Edition:	First edition.
Subjects:	Pixar (Firm) Creative ability in business. Corporate culture. Organizational effectiveness. BUSINESS & ECONOMICS / Leadership. BIOGRAPHY & AUTOBIOGRAPHY / Business. PERFORMING ARTS / Film & Video / Direction & Production. NonFiction. Arts. Corporate.
Genre:	NonFiction. Arts. Corporate.
Physical Description:	xvi, 340 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 25 cm
Format:	Book

Contents:

Introduction: Lost and found
Getting started. Animated ; Pixar is born ; A defining goal ; Establishing Pixar's identity
Protecting the new. Honesty and candor ; Fear and failure ; The hungry beast and the ugly baby ; Change and randomness ; The hidden
Building and sustaining. Broadening our view ; The unmade future
Testing what we know. A new challenge ; Notes day
Afterword: The Steve we knew
Starting points: Thoughts for managing a creative culture.