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in00005297751 |
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OCoLC |
| 005 |
20220616090308.0 |
| 008 |
120223t20122012tnua b 001 0 eng |
| 010 |
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|a 2012006063
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| 020 |
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|a 9781595555038
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| 020 |
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|a 159555503X
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| 024 |
1 |
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|a 9781595555038
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| 035 |
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|a (CaEvSKY)sky246456889
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| 035 |
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|a (OCoLC)758397650
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| 040 |
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|a DLC
|b eng
|e rda
|c DLC
|d YDX
|d BTCTA
|d BDX
|d YDXCP
|d BWX
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|a pcc
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| 049 |
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|a EEMB
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| 050 |
0 |
0 |
|a HM741
|b .H935 2012
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| 082 |
0 |
0 |
|a 302.3
|2 23
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| 100 |
1 |
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|a Hyatt, Michael S.,
|d 1955-
|e author.
|0 http://id.loc.gov/authorities/names/n98003130
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| 245 |
1 |
0 |
|a Platform :
|b get noticed in a noisy world /
|c Michael Hyatt.
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| 264 |
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1 |
|a Nashville, Tenn. :
|b Thomas Nelson,
|c [2012]
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| 264 |
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4 |
|c ©2012
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| 300 |
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|a xix, 261 pages :
|b illustrations ;
|c 22 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 500 |
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|a "A step-by-step guide for anyone with something to say or sell"--Cover.
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| 504 |
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|a Includes bibliographical references (pages 233-248) and index.
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| 505 |
0 |
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|a Introduction: All the World's a Stage -- Part One: Start With Wow -- Create a Compelling Product -- Bake in the Wow -- Exceed Market Expectations -- Beware of the Obstacles -- Don't Settle for Less than Great -- Give Your Product a Memorable Name -- Wrap the Wow in Style -- Part Two: Prepare to Launch -- Accept Personal Responsibility -- Think Bigger ... No, Bigger! -- Define Your Platform Goals -- Create an Elevator Pitch -- Set Up Your Branding Tools -- Assemble Your Pit Crew -- Secure Raving Endorsements -- Get a Great Head Shot -- Develop an Online Media Kit -- Part Three: Build Your Home Base -- Understand the Model -- Focus Your Efforts Online -- Beware of Self-Proclaimed Social Media Experts -- Start a Blog (or Restart One -- Create the Content Yourself -- Use a Blog Post Template -- Maintain a List of Post Ideas -- Write Posts Faster -- Create Video Interviews -- Don't Hire a Proofreader -- Protect Your Intellectual Property -- Avoid Common Blogging Mistakes -- Create a Better About Page -- Develop Your Landing Pages -- Build a Speaking Page -- Forget About Metrics (for Now) -- Part Four: Expand Your Reach -- Kiss Marketing Good-Bye -- Understand What's Not Important -- Generate More Blog Traffic -- Build Your Subscriber List -- Promote Your Older Posts -- Write Guest Posts -- Give Stuff Away -- Stop Losing Readers -- Watch These Metrics -- Embrace Twitter -- Understand Twitter Basics -- Don't Write Off Twitter! -- Devote Thirty Minutes a Day -- Get More Twitter Followers -- Keep from Getting Unfollowed -- Use Twitter to Promote Your Product -- Set Up a Facebook Fan Page -- Employ Consistent Branding -- Be Prepared for Traditional Media -- Part Five: Engage Your Tribe -- Get More Blog Comments -- Don't Respond to Every Comment -- Keep the Conversations Civil -- Develop a Comments Policy -- Practice the 20-to-l Rule -- Monitor Your Brand -- Defend Your Brand -- Don't Feed the Trolls -- Monetize Your Blog -- Conclusion: Take the First Step -- Appendix A: Comply with the FTC Guidelines -- Appendix B: Post Ideas for Novelists.
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| 520 |
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|a Discusses how to create a platform and build an audience using social media technologies.
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| 583 |
1 |
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|3 copy1
|a Committed to retain
|c 20200101
|d 20341231
|f MI-SPI
|u http://www.mcls.org/engagement/mi-spi/
|5 MiEM
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| 650 |
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0 |
|a Social networks.
|0 http://id.loc.gov/authorities/subjects/sh87002172
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| 650 |
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0 |
|a Success in business.
|0 http://id.loc.gov/authorities/subjects/sh85129589
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| 650 |
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0 |
|a Success.
|0 http://id.loc.gov/authorities/subjects/sh85129587
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| 650 |
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7 |
|a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
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| 650 |
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7 |
|a BUSINESS & ECONOMICS / Personal Success.
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| 650 |
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7 |
|a COMPUTERS / Web / Social Networking.
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| 907 |
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|y .b104848868
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|c 140505
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|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HM741 .H935 2012
|h Library of Congress classification
|i Printed Material
|m 31293007280716
|n 1
|
