Heuristics in analytics : a practical perspective of what influences our analytical world / Carlos Andre Reis Pinheiro, Fiona McNeill.

Bibliographic Details
Main Authors: Reis Pinheiro, Carlos Andre, 1940- (Author)
McNeill, Fiona (Author)
Language:English
Published: Hoboken, New Jersey : Wiley, [2014]
Series:Wiley and SAS business series.
Subjects:
Physical Description:xxiv, 225 pages : illustrations ; 24 cm.
Format: Book

MARC

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020 |a 9781118347607 (cloth) 
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035 |a (OCoLC)795164251 
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050 0 0 |a HD30.215  |b .R45 2014 
100 1 |a Reis Pinheiro, Carlos Andre,  |d 1940-  |e author.  |0 http://id.loc.gov/authorities/names/n2010061607 
245 1 0 |a Heuristics in analytics :  |b a practical perspective of what influences our analytical world /  |c Carlos Andre Reis Pinheiro, Fiona McNeill. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c [2014] 
300 |a xxiv, 225 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Wiley & SAS business series 
504 |a Includes bibliographical references (pages 209-216) and index. 
505 0 0 |g Chapter 1  |t introduction  |g 1 --  |t The Monty Hall Problem  |g 5 --  |t Evolving Analytics  |g 8 --  |t Summary  |g 18 --  |g Chapter 2  |t Unplanned Events, Heuristics, and the Randomness in Our World  |g 23 --  |t Heuristics Concepts  |g 26 --  |t The Butterfly Effect  |g 30 --  |t Random Walks  |g 37 --  |t Summary  |g 44 --  |g Chapter 3  |t The Heuristic Approach and Why We Use It  |g 45 --  |t Heuristics in Computing  |g 47 --  |t Heuristic Problem-Solving Methods  |g 51 --  |t Genetic Algorithms: A Formal Heuristic Approach  |g 54 --  |t Summary  |g 67 --  |g Chapter 4  |t The Analytical Approach  |g 69 --  |t Introduction to Analytical Modeling  |g 71 --  |t The Competitive-intelligence Cycle  |g 74 --  |t Summary  |g 97 --  |g Chapter 5  |t Knowledge Applications That Solve Business Problems  |g 101 --  |t Customer Behavior Segmentation  |g 102 --  |t Collection Models  |g 106 --  |t Insolvency Prevention  |g 113 --  |t Fraud-Propensity Models  |g 120 --  |t Summary  |g 127 --  |g Chapter 6  |t The Graph Analysis Approach  |g 129 --  |t Introduction to Graph Analysis  |g 130 --  |t Summary  |g 143 --  |g Chapter 7  |t Graph Analysis Case Studies  |g 147 --  |t Case Study: Identifying influencers in Telecommunications  |g 149 --  |t Case Study: Claim Validity Detection in Motor Insurance  |g 162 --  |t Case Study: Fraud Identification in Mobile Operations  |g 178 --  |t Summary  |g 188 --  |g Chapter 8  |t Text Analytics  |g 191 --  |t Text Analytics in the Competitive-Intelligence Cycle  |g 193 --  |t Linguistic Models  |g 198 --  |t Text-Mining Models  |g 200 --  |t Summary  |g 207. 
650 0 |a Management  |x Statistical methods.  |0 http://id.loc.gov/authorities/subjects/sh2008107306 
650 0 |a Decision making  |x Statistical methods.  |0 http://id.loc.gov/authorities/subjects/sh2009123012 
650 0 |a Business planning  |x Statistical methods.  |0 http://id.loc.gov/authorities/subjects/sh85032906 
650 0 |a Heuristic algorithms.  |0 http://id.loc.gov/authorities/subjects/sh2009010989 
650 0 |a System analysis.  |0 http://id.loc.gov/authorities/subjects/sh85131733 
700 1 |a McNeill, Fiona,  |e author.  |0 http://id.loc.gov/authorities/names/n2006085811 
776 0 8 |i Online version:  |a Reis Pinheiro, Carlos Andre, 1940-  |t Heuristics of analytics  |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]  |z 9781118420225  |w (DLC) 2013043850. 
830 0 |a Wiley and SAS business series.  |0 http://id.loc.gov/authorities/names/no2007010274 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HD30.215 .R45 2014  |h Library of Congress classification  |i Printed Material  |m 31293007189412  |n 1