Heuristics in analytics : a practical perspective of what influences our analytical world / Carlos Andre Reis Pinheiro, Fiona McNeill.

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Bibliographic Details
Main Authors: Reis Pinheiro, Carlos Andre, 1940- (Author)
McNeill, Fiona (Author)
Language:English
Published: Hoboken, New Jersey : Wiley, [2014]
Series:Wiley and SAS business series.
Subjects:
Management > Statistical methods.
Decision making > Statistical methods.
Business planning > Statistical methods.
Heuristic algorithms.
System analysis.
Physical Description:xxiv, 225 pages : illustrations ; 24 cm.
Format: Book
Contents:
  • Chapter 1 introduction 1
  • The Monty Hall Problem 5
  • Evolving Analytics 8
  • Summary 18
  • Chapter 2 Unplanned Events, Heuristics, and the Randomness in Our World 23
  • Heuristics Concepts 26
  • The Butterfly Effect 30
  • Random Walks 37
  • Summary 44
  • Chapter 3 The Heuristic Approach and Why We Use It 45
  • Heuristics in Computing 47
  • Heuristic Problem-Solving Methods 51
  • Genetic Algorithms: A Formal Heuristic Approach 54
  • Summary 67
  • Chapter 4 The Analytical Approach 69
  • Introduction to Analytical Modeling 71
  • The Competitive-intelligence Cycle 74
  • Summary 97
  • Chapter 5 Knowledge Applications That Solve Business Problems 101
  • Customer Behavior Segmentation 102
  • Collection Models 106
  • Insolvency Prevention 113
  • Fraud-Propensity Models 120
  • Summary 127
  • Chapter 6 The Graph Analysis Approach 129
  • Introduction to Graph Analysis 130
  • Summary 143
  • Chapter 7 Graph Analysis Case Studies 147
  • Case Study: Identifying influencers in Telecommunications 149
  • Case Study: Claim Validity Detection in Motor Insurance 162
  • Case Study: Fraud Identification in Mobile Operations 178
  • Summary 188
  • Chapter 8 Text Analytics 191
  • Text Analytics in the Competitive-Intelligence Cycle 193
  • Linguistic Models 198
  • Text-Mining Models 200
  • Summary 207.