The Caterpillar way : lessons in leadership, growth, and shareholder value / Craig T. Bouchard and James V. Koch.

Provides a behind-the-scenes look at Caterpillar's rise to global dominance in the construction equipment manufacturing industry, revealing the series of risky business decisions made by the company's management that launched its success.

Bibliographic Details
Main Author: Bouchard, Craig T.
Other Authors: Koch, James V., 1942-
Language:English
Published: New York : McGraw-Hill Education, [2014]
Subjects:
Physical Description:vi, 361 pages : illustrations ; 24 cm
Format: Book

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