The Caterpillar way : lessons in leadership, growth, and shareholder value / Craig T. Bouchard and James V. Koch.
Provides a behind-the-scenes look at Caterpillar's rise to global dominance in the construction equipment manufacturing industry, revealing the series of risky business decisions made by the company's management that launched its success.
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Other Authors: | |
Language: | English |
Published: |
New York :
McGraw-Hill Education,
[2014]
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Subjects: | |
Physical Description: | vi, 361 pages : illustrations ; 24 cm |
Format: | Book |
Summary: |
Provides a behind-the-scenes look at Caterpillar's rise to global dominance in the construction equipment manufacturing industry, revealing the series of risky business decisions made by the company's management that launched its success. |
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Call Number: | HD9710.4.U64 C324 2014 |
Bibliography Note: | Includes bibliographical references (pages 313-349) and index. |
ISBN: | 9780071821247 (hardcover) 0071821244 (hardcover) |