The Caterpillar way : lessons in leadership, growth, and shareholder value / Craig T. Bouchard and James V. Koch.

Provides a behind-the-scenes look at Caterpillar's rise to global dominance in the construction equipment manufacturing industry, revealing the series of risky business decisions made by the company's management that launched its success.

Bibliographic Details
Main Author: Bouchard, Craig T.
Other Authors: Koch, James V., 1942-
Language:English
Published: New York : McGraw-Hill Education, [2014]
Subjects:
Physical Description:vi, 361 pages : illustrations ; 24 cm
Format: Book

MARC

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245 1 4 |a The Caterpillar way :  |b lessons in leadership, growth, and shareholder value /  |c Craig T. Bouchard and James V. Koch. 
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300 |a vi, 361 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references (pages 313-349) and index. 
505 0 |a The Quest for the Holy Grail -- Change or Die: Caterpillar Retools and Restructures -- A Global Firm Headquartered in the United States -- China: A Metaphor for Caterpillar's Future? -- Caterpillar and the Internationalization of Output -- Caterpillar and Its Employees -- Caterpillar's Priceless Network of Dealers -- Product Quality, Pricing, and Branding -- The Burning Platform -- Tweaking the Caterpillar Model -- Planning for the Trough: Caterpillar Transforms Challenge into Opportunity -- Setting the Stage: The Bouchard-Koch Forecast Model for Caterpillar -- Valuing Caterpillar: The Global Questions -- The Bouchard-Koch Model Forecasts Caterpillar's Future -- Lessons Learned. 
520 |a Provides a behind-the-scenes look at Caterpillar's rise to global dominance in the construction equipment manufacturing industry, revealing the series of risky business decisions made by the company's management that launched its success. 
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