The Caterpillar way : lessons in leadership, growth, and shareholder value / Craig T. Bouchard and James V. Koch.
Provides a behind-the-scenes look at Caterpillar's rise to global dominance in the construction equipment manufacturing industry, revealing the series of risky business decisions made by the company's management that launched its success.
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| Language: | English |
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New York :
McGraw-Hill Education,
[2014]
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| Physical Description: | vi, 361 pages : illustrations ; 24 cm |
| Format: | Book |
Contents:
- The Quest for the Holy Grail
- Change or Die: Caterpillar Retools and Restructures
- A Global Firm Headquartered in the United States
- China: A Metaphor for Caterpillar's Future?
- Caterpillar and the Internationalization of Output
- Caterpillar and Its Employees
- Caterpillar's Priceless Network of Dealers
- Product Quality, Pricing, and Branding
- The Burning Platform
- Tweaking the Caterpillar Model
- Planning for the Trough: Caterpillar Transforms Challenge into Opportunity
- Setting the Stage: The Bouchard-Koch Forecast Model for Caterpillar
- Valuing Caterpillar: The Global Questions
- The Bouchard-Koch Model Forecasts Caterpillar's Future
- Lessons Learned.