Greening the red, white, and blue : the bomb, big business, and consumer resistance in postwar America / Thomas Jundt.

"In popular imagination, environmentalism is often linked to Rachel Carson's Silent Spring and the political activism of the 1960s and '70s that moved increasing numbers of Americans to insist on a better quality of life-open spaces, clean air and water, beautification campaigns. But these interpret...

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Bibliographic Details
Main Author: Jundt, Thomas (Author)
Language:English
Published: New York : Oxford University Press, [2014]
Subjects:
Physical Description:xii, 306 pages ; 25 cm
Format: Book

MARC

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035 |a (OCoLC)866619868 
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100 1 |a Jundt, Thomas,  |e author.  |0 http://id.loc.gov/authorities/names/n2014005465 
245 1 0 |a Greening the red, white, and blue :  |b the bomb, big business, and consumer resistance in postwar America /  |c Thomas Jundt. 
264 1 |a New York :  |b Oxford University Press,  |c [2014] 
300 |a xii, 306 pages ;  |c 25 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 8 |a Machine generated contents note: -- Acknowledgments -- Introduction: Shopping As If Their Lives (and the Planet's) Depended on It -- Part I: A New Era -- 1. "Sons of Bitches": Sources of Postwar Anxiety -- 2. Green Consumption in a Dangerous World -- 3. Downwinders -- 4. Chemicals and Romance -- Part II: A New Response -- 5. "A Ground Swell of Public Indignation" -- 6. The 'New' Conservation -- 7. "Striking Back at the Goddam Sons of Bitches" -- 8. Green Consumption Goes Mainstream -- Conclusion: "The Clock is Ticking" -- Notes -- Index. 
520 |a "In popular imagination, environmentalism is often linked to Rachel Carson's Silent Spring and the political activism of the 1960s and '70s that moved increasing numbers of Americans to insist on a better quality of life-open spaces, clean air and water, beautification campaigns. But these interpretations have obscured the significant origins of environmentalism as a moral and intellectual broadside against the growing power of corporate capitalism, both domestically and in the postwar liberal international order the United States was enacting abroad. In Greening the Red, White, and Blue, Thomas Jundt shows how many Americans came to view powerful corporations and a federal government bent on economic growth as threats to human health and the environment. Fallout from atomic testing, air and water pollution, the proliferation of pesticides and herbicides-all connected to the growing dominance of technology and corporate capitalism in American life-led a variety of constituencies to seek solutions in what came to be known as environmentalism. In addition to political and legal campaigns to effect change, an alternative form of civic participation emerged beginning in the late-1940s as growing numbers of citizens turned to what they deemed environmentally friendly consumption practices. The goal of this politically charged consumption was not only to protect themselves and their families from harm, but also to achieve social change at a time when many believed the government was placing the desires of business before the needs of its citizens. Politicians responded to the growing environmental concerns of middle class Americans, but, in the end, continual political compromises with corporate power meant weak laws and lax enforcement. Many citizens sought refuge in an alternative "green" marketplace-including organic foods, natural-fiber clothing, alternative energy, and everyday products designed to have minimal environmental impact. In doing so, they attempted to create a community for those who shared their concerns and frustrations, as well as their vision for a different American Way. Thomas Jundt's work highlights the intertwining of consumerism and environmentalism amidst the growing power of corporate capitalism and government in postwar America"--  |c Provided by publisher. 
520 |a "Although often linked to Rachel Carson's Silent Spring (1962), and Sixties era social movement, environmentalism arose in response to anxieties and tensions over the fate of the planet that first came to light with the atomic bomb blasts and the end of the Second World War that moved some thinkers to ponder other ways that humans might be endangering the planet. Their focus turned to the growing power of big business. More than ever, powerful corporations and a federal government bent on economic growth were seen by many Americans as threats to human health and the environment. Fallout from atomic testing, air and water pollution, the proliferation of pesticides and herbicides-all connected to the growing dominance of technology and corporate capitalism in American life-led a variety of constituencies to seek solutions in what came to be known as environmentalism. In addition to the usual political and legal maneuvers employed to effect change, an alternative form of civic participation emerged beginning in the late-1940s as growing numbers of citizens turned to what they deemed environmentally friendly consumption practices. The goal of this politically charged consumption was not only to protect themselves and their families from harm, but to achieve social change at a time when many Americans believed the polity was increasingly out of balance, with government placing the desires of business before the needs of its citizens"--  |c Provided by publisher. 
650 0 |a Green movement  |z United States  |x History.  |0 http://id.loc.gov/authorities/subjects/sh2008118421 
650 0 |a Environmentalism  |z United States  |x History.  |0 http://id.loc.gov/authorities/subjects/sh2009125062 
650 0 |a Big business  |z United States  |x History.  |0 http://id.loc.gov/authorities/subjects/sh2009117010 
650 0 |a Industries  |x Environmental aspects  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2009127022 
650 0 |a Green products  |z United States  |x History.  |0 http://id.loc.gov/authorities/subjects/sh93006705 
650 0 |a Consumption (Economics)  |x Environmental aspects  |z United States  |x History.  |0 http://id.loc.gov/authorities/subjects/sh85031498 
650 0 |a Environmental policy  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2008103047 
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