Branding Chinese mega-cities : policies, practices and positioning / edited by Per Olof Berg, Emma Björner.

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'Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities everywh...

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Bibliographic Details
Main Authors:	Berg, Per-Olof, 1946- (Author, Editor) Björner, Emma (Author, Director)
Corporate Author:	Edward Elgar Publishing (Publisher)
Language:	English
Published:	Cheltenham, UK : Edward Elgar Publishing, [2014]
Subjects:	Branding (Marketing) > China.
Physical Description:	xvi, 302 pages ; 24 cm
Format:	Book

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