The language of organizational styling / Lionel Wee.
"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organ...
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| Language: | English |
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Cambridge ; New York :
Cambridge University Press,
2015.
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| Physical Description: | vi, 205 pages : illustrations ; 24 cm |
| Format: | Book |