The language of organizational styling / Lionel Wee.

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"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organ...

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Bibliographic Details
Main Author: Wee, Lionel, 1963- (Author)
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2015.
Subjects:
English language > Business English > Study and teaching (Higher)
English language > Rhetoric > Study and teaching (Higher)
English language > Style > Study and teaching (Higher)
Business writing > Study and teaching.
Business writing > Technique.
Physical Description:vi, 205 pages : illustrations ; 24 cm
Format: Book
Contents:
  • 1. Introduction: the organization as a corporate actor
  • 2. Styling: from persons to organizations
  • 3. Enterprise culture as a master ethical regime
  • 4. Size matters: the semiotics of big versus small businesses
  • 5. When Peter meets Harry: the emotional labor of organizations
  • 6. Organizational restyling
  • 7. Styling the organizational other
  • 8. Organizations and speakers: structure and agency in language.