The PR professional's handbook : powerful, practical communications / Caroline Black.

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"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices...

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Bibliographic Details
Main Author:	Black, Caroline, 1956-
Language:	English
Published:	London : Kogan Page, 2014.
Series:	PR in practice
Subjects:	Public relations > Handbooks, manuals, etc. Communication in organizations > Handbooks, manuals, etc. Business communication > Handbooks, manuals, etc. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Business Communication / General. Handbooks and manuals.
Genre:	Handbooks, manuals, etc. Handbooks and manuals.
Physical Description:	vii, 366 pages : illustrations ; 23 cm.
Format:	Book

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