The PR professional's handbook : powerful, practical communications / Caroline Black.
"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices...
Main Author: | |
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Language: | English |
Published: |
London :
Kogan Page,
2014.
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Series: | PR in practice
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Subjects: | |
Genre: | |
Physical Description: | vii, 366 pages : illustrations ; 23 cm. |
Format: | Book |
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