The PR professional's handbook : powerful, practical communications / Caroline Black.
"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices...
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Language: | English |
Published: |
London :
Kogan Page,
2014.
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Series: | PR in practice
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Genre: | |
Physical Description: | vii, 366 pages : illustrations ; 23 cm. |
Format: | Book |
Contents:
- Machine generated contents note: Foreword
- Conrad Bird - Director of Communications, Cabinet Office, British Government
- Introduction
- Chapter 1 The role and importance of communications in organisations
- Chapter 2 Key theories for communicators
- Chapter 3 The communications professional
- Chapter 4 Planning communications programmes and campaigns
- Chapter 5 Communications and related disciplines
- Chapter 6 Understanding audiences - the psychology of communications
- Chapter 7 Using the right channels for communications
- Chapter 8 Creativity in communications development
- Chapter 9 Visual imagery in communications
- Chapter 10 Communications skills essentials.