The PR professional's handbook : powerful, practical communications / Caroline Black.

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"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices...

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Bibliographic Details
Main Author: Black, Caroline, 1956-
Language:English
Published: London : Kogan Page, 2014.
Series:PR in practice
Subjects:
Public relations > Handbooks, manuals, etc.
Communication in organizations > Handbooks, manuals, etc.
Business communication > Handbooks, manuals, etc.
BUSINESS & ECONOMICS / Public Relations.
BUSINESS & ECONOMICS / Business Communication / General.
Handbooks and manuals.
Genre:
Handbooks, manuals, etc.
Handbooks and manuals.
Physical Description:vii, 366 pages : illustrations ; 23 cm.
Format: Book
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