The image makers / produced and directed by David Grubin ; co-producer, Ronald Blumer ; writers, Ronald Blumer, Bill Moyers.

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"The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D....

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Bibliographic Details
Corporate Authors: Sunrise Media (Production company)
Films Media Group (Issuing body)
Other Authors: Grubin, David (Director, Producer)
Blumer, Ronald H. (Producer, Screenwriter)
Moyers, Bill D. (Screenwriter, Narrator, Interviewer)
Bernays, Edward L., 1891-1995 (Interviewee)
Language:English
Language of the Original:
English
Language and/or Writing System:
Closed-captioned.
Published: New York, NY : Films Media Group, [2010]
Subjects:
Public relations > United States > History.
Lee, Ivy L. > (Ivy Ledbetter), > 1877-1934.
Bernays, Edward L., > 1891-1995.
Public relations consultants > United States.
Rockefeller family > Public opinion.
Coal Strike, Colo., 1913-1914.
United States > History > 1901-1953.
Documentary films.
Genre:
Documentary films.
Online Access:
Connect to online resource - MSU authorized users
Physical Description:1 streaming video file (52 min.) : sound, color, digital file.
Format: Electronic Video
Description
Summary:
"The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays--the man who helped immortalize Thomas Edison and actually coined the term 'public relations'--about the science of 'the engineering of consent.' Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels."--Resource home page.
Note:Originally produced by Sunrise Media in 1984, for the television program: Walk through the 20th century with Bill Moyers.
Published on the Films Media Group website as part of Films on Demand.
Call Number:HM1221 .I53 2010 Online
Interest Grade Level:
9 & up.
Participant or Performer:
Host, Bill Moyers.