Music marketing for the DIY musician : creating and executing a plan of attack on a low budget / Bobby Borg.

Bibliographic Details
Main Author: Borg, Bobby
Language:English
Published: Milwaukee, WI : Hal Leonard Books, 2014.
Series:MusicPro guides.
Subjects:
Music trade > Vocational guidance.
Musicians.
Physical Description:xxii, 343 pages : illustrations ; 26 cm.
Variant Title:
Music marketing for the do it yourself musician.
Format: Book
Contents:
  • An overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshell
  • Describe your company's vision : identifying your musical purpose and setting your career on course
  • Identifying profitable opportunities or "needs" : conducting a SWOT analysis
  • Analyze your customers : Identifying, segmenting, and targeting your market
  • Learn from your competitors : conducting a competitor analysis
  • Demo your products and services : getting feedback before committing your valuable resources
  • Set your marketing plan goals : using the SMART model
  • Develop your company's brand strategy : creating the right identity for your company and its people
  • Develop a brand strategy for your products/services : achieving the desired image for your tours, records, merch, and more
  • Finalize your products and services for the marketplace : delivering on the promise of your brand
  • Devise a pricing strategy : reinforcing your brand image and generating revenue and awareness
  • Establish a place strategy, part 1 : booking live-performance sets and distributing records
  • Establish a place strategy, part 2 : distributing your merch and songs effectively for sale and/or license
  • Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising
  • Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers
  • Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships
  • Formulate a promotion strategy, part 4 : uitilizing direct marketing, personal selling, and sales promotions to get fans
  • Prepare a measuring strategy : tracking, analyzing, and adjusting your market campaign
  • Assemble your Marketing Plan of Attack : presenting your business and marketing ideas effectively
  • Execute your marketing plan effectively : adopting the right policies that get your company results
  • Continue to learn about marketing : strengthening your marketing muscles with 20 exercises.