The image makers / produced and directed by David Grubin ; co-producer, Ronald Blumer ; writers, Ronald Blumer, Bill Moyers.

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Traces the development of public relations in changing public images. Recognizes Ivy Lee and Edward Bernays as the first people to use mass communications to influence public opinion and create the profession of public relations.

Bibliographic Details
Corporate Authors:	Sunrise Media (Production company) Films Media Group (Issuing body)
Other Authors:	Grubin, David (Director, Producer) Blumer, Ronald H. (Producer, Screenwriter) Moyers, Bill D. (Screenwriter, Narrator, Interviewer) Bernays, Edward L., 1891-1995 (Interviewee)
Language:	English
Language of the Original:	English
Language and/or Writing System:	Closed-captioned.
Published:	Hamilton, NJ : Films for the Humanities & Sciences/Films Media Group, 2010.
Subjects:	Public relations > United States > History. Lee, Ivy L. > (Ivy Ledbetter), > 1877-1934. Bernays, Edward L., > 1891-1995. Public relations consultants > United States. Rockefeller family > Public opinion. Coal Strike, Colo., 1913-1914. United States > History > 1901-1953. Documentary films.
Genre:	Documentary films.
Physical Description:	1 videodisc (52 min.) : sound, color ; 4 3/4 in.
Format:	Video DVD

Contents:

Pseudo news : constant drama of persuasion
John D. Rockefeller : patriarch of American enterprise or the greatest criminal of the age?
Ludlow massacre April 20, 1914
Rockefeller name condemned in Ludlow massacre
Birth of modern public relations in industrial disputes
Alchemy of publicity transforms Rockefeller image
Edward Bernays : public relations counselor
Propaganda : the engineering of consent
Propaganda : information backed with the powerful force of emotion
1920s : public relations comes to the private sector
Edward Bernays : Freudian influences
Selling Lucky Strikes to women
1929 : 50th anniversary of the electric light bulb
Dining with Thomas Edison and Henry Ford
Who's pulling the strings and why?